Watch latest local market update

Help potential buyers imagine living in your home.


Whether you have lived in your home for years or are considering reselling an investment property, properly preparing your property makes it easier for buyers to connect with it.








Properly preparing your home for sale will reap rewards

1. Declutter

Clutter eats equity!

Stagers and home organizers suggest removing everything that is non-essential to the room’s function and then re-introduce a handful of curated items to bring the room to life and give it personality.


Possessions that did not make the cut are either kept and stored for the move, donated or sold.


This can be an emotional exercise for many home owners and it may help to have a non-judgmental friend or professional assist in the process. The upside is there is less to pack and move and the potential to buy new items for the destination home.

2. Clean

Deep cleaning freshens and polishes a property

Removing tired window treatments and cleaning the windows will instantly brighten a home. Sparkling cabinetry and grout can make even a dated bath or kitchen more appealing.


If the home has been occupied by pets, a cleaning of carpets and upholstery is highly recommended. Owners are nose blind while buyers will be sensitive to smells and many may be allergic to pet dander. If anything is truly soiled, you may want to consider replacing it.


Buyers are not polite house guests. Expect them to peak into closets and drawers, examine baseboards and ceiling corners. Don’t forget spaces such as garage, decks and walkway. Cleaning to increase curb appeal will bring benefits.

3. Repair

Repairs can remove buyer hesitation

Repairs fall into two categories – simple, quick fixes or repairs (which can range from major to minor). Quick fixes are usually the result of everyday wear and tear. Take a quick glance around each room in your house. 


Minor repairs such as patching up a chip or crack here and there or fixing a running faucet or toilet are also worth the effort, even if you need a hand in making the repair.


Major repairs for higher ticket items could be a cause for buyer concern. You may need to weigh the time and expense between making a repair or accounting for it in the price of a house. If your home is in excellent condition, obtaining a home inspection of your own and sharing the results may be assuring to buyers.

For many sellers, home staging provides

a competitive edge when marketing their property.

Whether you have lived in your home for years or are considering reselling an investment property, appropriately staging your property makes it easier to connect with buyers. This is especially true of millennial buyers who generally prefer a polished look.

Staging a home simply means preparing a home for sale with two goals:


the amount of days

on market

Getting multiple,

desirable offers

Most often, staging includes furniture placement and refreshed. Often, some furniture is removed in order to free up valuable floor space.

Painting is frequently part of the staging process. Rooms in a neutral palette look more appealing to buyers.

In highly competitive markets, full-blown staging, complete with up-to-date rental furniture is becoming commonplace and is often expected by demanding buyers who are ready to pay top dollar.

Who pays for staging?

Typically, the cost of staging a home are paid by the seller.


In some geographic area, real estate agents may pay part or all of the staging depending upon home value and marketplace.

Sell a Lifestyle,

Not Just a Property

“Modern staging understands the local buyer demographics and helps them imagine what living in the house would be like.” Says Susan Corbo, owner of attention2detail, a NJ staging company.


“I take a very different approach when staging a family home in the suburbs vs. a city condo for young professionals.”